Why Millennial Sustainability?

So Why go with the name Millennial Sustainability?

Well, the “Sustainability” part is pretty easy to justify, and I believe (and hope!) this blog speaks in and of itself.

Sustainability is the concept, and a core value, that I am striving for in my career and in my personal life. It is now an important part of what my journey is about, and I want this platform to be a testament of that.

Now, Why Millennial?

I hesitantly settled on Millennial for a few reasons,

First, I am myself part of the objective/subjective “millennial” generation. I was born between the 1980s and 2000s, and I do consider myself having many of the negative traits that I often hear people associate with our generation. Briefly, it goes along the lines that millennials are, entitled, lazy, egocentric, self-involved, don’t know what hard work is (hmm hmm yeah…),  have no fidelity to their employers (or partners), and feel like society owes them something just when they show up!

Listen, I really do not agree with the concept of putting a bunch of individuals in a defined box just because they happened to be born within the same interval of time. I think it’s nuts and delusional to do that! Especially if people use it to pose prejudices and label others, without even taking the time to talk to them.

I do not feel comfortable with that.

That being said…

I, personally, am guilty of some of the traits shared above, and I started to notice them in my close friends and in colleagues that are my age… and I can understand the frustration that other people may feel towards us (on top of the envy they feel cause we’re still hot and young 😉 )! …See what I mean… E.N.T.I.T.L.E.D.!

Whoever you are though, I want to raise awareness about one thing surrounding the Millennial generation (that makes us pretty hate-able complex creatures): we were messed up from our very innocent youth! We were raised under polar opposite ideas consistently battling themselves: 1) we’re all unique in our own little way and 2) we actually don’t matter one bit! Yeah, the overflow of information and medias that we were subjected too from a young age destroyed the idea that we were a special individual, by showing us every single day that there was always someone better than us, in every single endeavor you attempted.

And just like any other generation that lived before us and that will after, we’re just trying to make the best out of our brief passage on earth. For short-attention span creatures like us though, it is oftentimes hard to stay focused or committed in a world filled with distractions, information, and opportunities.

So, yeah…

I agree that, to some extent, some of us are spoiled little babies equipped with no patience and always looking for instant gratification! But try to understand that it comes from a fundamental desire to stand out and make an impact in this world…

In other words, this platform is meant to be judgement free. Whether you’re a self-absorbed millennial (like me), or a really altruistic 85 year old, I hope I’ll find ways to reach out to each and everyone of you.

Millennial Sustainability is not about exclusion, it’s about celebrating our character (even bad traits) and, sometimes, using it to our advantage to be more sustainable.

Oh… Also importantly, millennials will soon represent the largest group of individuals  constituting the active workforce, and will be more and more present in  leadership positions of our society. That’s important to address, since if our next leaders internalize sustainability practices, it’s a big step forward.

Lastly, Millennial Sustainability simply has a sexy ring to it!
Let’s be honest ?!

Now you know,





***If you’re more interested in more discussions about millennials, I have found this speech by Simon Sinek (author of the amazing book “Start with Why”), that hit me straight in the feels: https://www.youtube.com/watch?v=As8XkJNaHbs .

***Again, I believe that people are more complex than putting entire generations in boxes, with taglines (silent generation, baby boomers, millennials, etc.) and attributing them characteristic traits.

This talk by Adam Conover beautifully portrays that side of the coin: https://www.youtube.com/watch?v=-HFwok9SlQQ.